I asked a group of ‘A’ level students how many cases of child abuse they could name recently.

From the Rotherham abuse scandal to Baby P, the question brought about a flood of answers and talking points. I then asked them if they could name a charity devoted to the prevention of child abuse. The NSPCC was the name on everybody’s lips.

I then asked them how many cases of elderly abuse they could name. The room was virtually silent.

I followed that by asking them if they could name a charity devoted to the prevention of elderly abuse. Nobody had ever heard of Action of Elderly Abuse (www.elderabuse.org.uk).

Cases of abuse amongst the elderly are at alarmingly high levels yet so much of it goes unnoticed and, in many cases, unchallenged. Abuse of the elderly doesn’t create headlines like child abuse but it’s no less important.

A recent reported pointed to 300 suspected cases being reported every day – that’s 105,000 a year. Cases have risen by a staggering 28% in recent months.

So much more needs to be done to educate society about elderly abuse and put it in the public eye.

We experienced a very sad case recently where a resident was admitted for respite with bruises to her face, legs and arms.

We were immediately concerned these had been caused by the next of kin, and we were right. But it was the husband that needed as much support as the ‘victim’ – and that’s not unusual.

The husband had been the sole carer of his wife who was suffering with dementia. He’d been looking after her, on his own, for 20 years with hardly any support.

She was increasingly violent towards him and the bruises to her face were caused by him trying to get her to open her mouth to take her prescribed medication. The bruises to her arms were caused by him trying to get her into bed.

This, sadly, was not the wife he had years of happiness with. Can you imagine living like that 365 days a year with no respite?

He broke down when she was admitted and said: “I can’t do this anymore.” Thankfully we were able to help by supporting him to find her a suitable home. Broomgrove unfortunately doesn’t specialise in advanced Dementia and couldn’t care for her on a permanent basis.

Help is out there.

* Donna Pierpoint is the manager of Sheffield’s renowned Broomgrove Nursing Home. She has 20 years experience in the sector, a decade of those as care home manager.

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I find it upsetting that we live in a society that’s riddled with age discrimination.
I’ve devoted my working life to caring for the elderly and I’m frankly ashamed that a person can be refused a life changing operation or drugs because of their age.

Despite being outlawed, ageism is still a massive problem in great swathes of society.

I often think it’s the fact I grew up largely without having a relationship with my own grandparents and missed out on that loving bond, that has given me the passion to champion the care and respect of old people.

My grandad from my father’s side died when I was three; I never knew my grandad from my mother’s side and my Polish grandma from her mother’s side didn’t speak a word of English.

At Broomgrove I’m entrusted with the care of scores of the region’s grandmas and grandads and my primary focus is making a positive and lasting difference to their lives.

One of the biggest thrills of my time at Broomgrove over the past few weeks was bringing closure to the death of Dorothy Sharp’s brother, 70 years after he went missing.

She never knew what happened to him in the last hours of his life and, because he was lost at sea in World War Two, there was never a grave for her to visit.

We managed to find out exactly what happened to him and even discovered a memorial to him in Sheffield – at the school both Dorothy, now 89-years-old, and her brother attended in the 1930s.

We took her on a trip to visit it recently. She was absolutely thrilled – it was lovely to see. I’ve now had 20 years experience in care homes – with over decade of those as manager – and it’s my mission to make the happiness of residents as important as the exemplary care they receive – I truly believe that should be the goal for any home.

Though Broomgrove has a fantastic reputation for its nursing, its standards and it’s palliative care I’ve had the luxury of seeing examples of best practice from up and down the country and I’m continually introducing subtle changes in the way we do things to improve life still further.

No care home should ever become complacent. Residents should have as much independence as they want and a care home’s service should be tailored to them – not the other way around!

* Donna Pierpoint is the manager of Sheffield’s renowned Broomgrove Nursing Home. She has 20 years experience in the sector, a decade of those as care home manager. www.broomgrove-trust.co.uk